MULTIDISCIPLINARY DESIGN Attention to detail is the key to multidisciplinary design. Broad spectrum of expertise in different disciplines is another key aspect. Multidisciplinary thinking is vital to keep any brand in the forefront of customer's purchasing thoughts.
People are different - multifaceted. That requires to develop your core brand identity and your image/s in a multidimentional way. We’re looking at the difference between brand identity and what is called brand image. The same identity crystallizes into multitude of perceptions depending on place, social milieu, personality or mood. For example, Ms Consumer is walking down New Bond Street in London. She feels successful and seductive, or wants to; she buys an ensemble at Christian Dior. Or she’s a little depressed, feel like a victim, not at ease with herself; Prada offers her the refuge she needs. She’s at the top of her form physically and mentally, exuberant, in love with life; Loewe can provide her with the product that reflects Spanish energy and joie de vivre. A few days later, feeling a little guilty about all the money she spent, she feels she needs to find a bargain, a product she’ll use every day, in good taste and at a reasonable price; she goes to Max Mara and to sooth her shopping-tortured feet, buys a good pair of Ferragamo shoes. In this example, all the images are aimed at the same consumer, who will choose one or the other according to her mood. Consumers have become multifaceted, very difficult to catch in the net.
FENG SHUI -
Literally, feng shui means wind-water (not wind 'and' water as many sources inaccurately translate) and is a holistic interior design or the art of placement. Feng shui has a lot in common with branding (placement - positioning) and is used by millions of business people and corporations all over the world.
Feng shui shapes our spaces and our lives as Winston Churchill neatly put it “We shape our buildings, thereafter they shape us.”
The key feng shui principle: feng shui = intention + relation/energy + ritual
Chi flow: energy
Yin & yang: balance
Pattern detection: what changes, repeats, is exaggerated and is missing the most
When chi is congested: relax/loosen it
When chi is blocked: unblock it
When chi is weak: strengthen it
Love your home / workplace. Clear some clutter and lighten up your workplace / home.
If you answer YES 22 times or more to these statements your fengshui is good. But it can still be improved.
1. I’m very happy with my office/ home.
2. I check the feng shui of my home/office every year (feng shui MOT)
3. I feel at home here and welcome.
4. My workplace / home works for me. I feel nourished here.
5. I sleep well.
6. I don’t have geopathic stress at home or work.
7. I’m healthy and have lots of energy.
8. I’m in control of my clutter. I feel ok about it.
9. I look forward to coming home or workplace from a holiday.
10. When I saw my home / office for the first time I fell in love with it.
11. I have a good water filter for the whole house.
12. I know exactly which way my house / office is facing.
13. I have good neighbors.
14. This is the best home / office I ever had.
15. My home / office is interesting.
16. People love coming here.
17. I feel safe here.
18. My home / office is full of life. I am creative here.
19. My home / office has a heart and soul.
20. I’ve been here for a very long time.
21. The history (predecessor chi) of the house is good.
22. There were no major problems with this house (burglary, fire, floods, divorce, litigation, etc).
23. Environment is not important to me. I don’t need fengshui.
24. My bed has no metal. The mattress has no metal springs.
25. Since I’ve moved here my life improved and is flourishing. I’ve learned a lot here.
26. Have you used fengshui principles when designing your home?
27. Are the many things that could be improved in your home?
28. I know where my wealth corner is.
More information on feng shui - Feng Shui London
.....................................
© Jan Cisek 1999-2008 | Designing Success | Holistic Branding, Online Marketing, Web Usability, Logo Design
• Holistic brand alignment and holistic environment design (feng shui)
• Product design and styling
• Online marketing and branding
• Website optimisation
• Graphic design
• Package design
• Market reseach
• Online reseach
• Trend research
