Multidisciplinary thinking is vital to keep any brand in the forefront of customer’s purchasing thoughts. Attention to detail is the key to multidisciplinary design. Broad spectrum of expertise in different disciplines is another key aspect.
People are different – multifaceted. That requires to develop your core brand identity and your image/s in a multidimentional way. We’re looking at the difference between brand identity and what is called brand image. The same identity crystallizes into multitude of perceptions depending on place, social milieu, personality or mood. For example, Ms Consumer is walking down New Bond Street in London. She feels successful and seductive, or wants to; she buys an ensemble at Christian Dior. Or she’s a little depressed, feel like a victim, not at ease with herself; Prada offers her the refuge she needs. She’s at the top of her form physically and mentally, exuberant, in love with life; Loewe can provide her with the product that reflects Spanish energy and joie de vivre. A few days later, feeling a little guilty about all the money she spent, she feels she needs to find a bargain, a product she’ll use every day, in good taste and at a reasonable price; she goes to Max Mara and to sooth her shopping-tortured feet, buys a good pair of Ferragamo shoes. In this example, all the images are aimed at the same consumer, who will choose one or the other according to her mood. Consumers have become multifaceted, very difficult to catch in the net.
Multidisciplinary design includes every aspect of design process from conception to development to production or publishing to distribution. I offer all these distinct aspects of any successful branding in one seamless process. Please email me or call me to find out more: +44 7956 288574.