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feng shui branding
FENG SHUI BRANDING - workshop
An option for people who cannot attend the September course held by FSS.
Sunday 30 July 2006 SOLD OUT
Sunday 13 August 2006
10am-5pm, London: Ealing W13, @£80 (for maximum 8 people).
Please book promptly to avoid disappointment.
Most businesses and a lot of people have HOME pages. Although originally feng shui was applied to the physical environment, now it is being applied to the virtual environments of home pages and brands. You may have a harmonious feng shui at home/office but do you have good virtual feng shui online?
Holistic branding is the perceptual design, construction and management of brands at all levels from virtual (spiritual) to intellectual to emotional to environmental (feng shui) and back.
Holistic Branding allows for MAXIMUM BENEFIT from the minimum effort.
The aim of the workshop is
• to significantly increase the number of clients and customer loyalty (revenues and market share)
• to ensure that your name is ubiquitous in the business world (brand awareness and effectiveness)
• to improve your brand’s authority (brand value and relevant differentiation)
• to understand how feng shui works on the virtual level (web)
YOU WILL LEARN
1. What Holistic Branding is and how it works
2. Key branding concepts and working principles
3. Elicitation of core brand values (Richard Barrett model) and brand affects (emotional connection)
4. Fine-tuning the clarity of the vision
5. How to produce ideas for a strapline/slogan to communicate the brand relevance differentiation and value
6. Brand congruence alignment (focus, differentiation, people, identity and brand, values, vision, website, environment, web positioning/placement): to produce trust and long-term brand loyalty
7. How to live the brand: developing a brand-building organization and how every employee becomes a brand ambassador
8. To develop your brand: logo, favicon, website, business card, brochures
Please bring: plans, logos, business cards for assessment – yours and your clients. We’ll work on your personal and business brands. This is very practical sessions that will help you personally and your business.
TO REGISTER call 079 5628 8574 or
email Jan jan@jancisek.com
feng shui branding............