STRATEGIC BRAND NAMING
A brand name is one of the most important elements in the branding process. Get it right and the branding process goes smoothly and effectively. Get it wrong and the company can spend years to correct for its shortcomings. Verbal identity includes naming, slogans, mission, vision, company text, copy for the web, PR text and corporate nomenclature. When you are starting a new brand bring your own branding challenge to us and learn how to create an effective name for your product, service, or business. You will learn how to generate various types of names, then how to evaluate them against a set of criteria (implicit and explicit), online and offline and a framework for continuing the process with confidence. Createa name that have the power to generate strong emotions and connections, define your business and build your brand.
Read the STRONG - weak BRAND NAMES CHECK LIST below
Strategic Brand Naming Services:
• Design of company names
• Design of business names
• Design of product names
• Design of domain (url) names
• Taglines and slogans development
• Brand naming process
• Nomen naming
• Name development
• Corporate nomenclature
• International brand names creation
• Verbal identity development
• Copy writing for websites - conversion optimisation
• Brand name valuation
Desiging domain names / urls
A strategic domain name (url) is the first step to secure maximum web visibility and online traffic. If you want to dominate a specific product or service category (in vertical search or locally) including those specific keywords in the domain name can be critical. If you can't do it there are other SEO techniques to overcome this shortcaming.
A brand name has a unique impact on your brain according to the latest research (Gontijo, 2002, Journal reference: Brain and Language vol 82, p 327).
Is your brand name / domain name (url) strong or weak? CHECK LIST
1. Is your brand name differentiated?
2. Is your brand name short?
3. Is your brand name strategic: unique, authentic, descriptive, generic, metaphoric, symbolic, iconic, other?
4. Is your brand name easy to spell?
5. Is it easy to remember?
6. Is your brand name easy and friendly to pronounce. Does it sound good?
7. Is it useful for “brandplay"? ie has it creative “legs” - so it can lend itself to great tagline / slogan, graphics, storytelling, advertising, PR, and other communications.
8. Is the url / domain name appropriate for the location / country?
9. Is your domain name written as one word or with dashes in it? Is your brand / domain name written as CamelCase? UpperCamelCase (UCC) and lowerCamelCase (lCC)
10. Has it got a good vibe (numerological vibration)? Does it resonate well with your brand product or service?
11. Does it move you? Is it affective? Does it feel right?
12. Is your brand name legally defensible?
13. Is it socially appropriate in other languages? If you want to expand globally this can harm your brand reputation and cause lots of embarrassment.
14. Is it going to last? Can your brand grow with it? Has your brand name got long-term future? Or is it just trendy, for the moment, faddy?
15. Is it transferable? Has it got any pure commercial value?
16. Is it positioned for: a) discovery b) statement c) innovation?
17. Can it self-realise/actualise itself?
18. Has your brand name got a strong morphic / information field (aura)? For example, like "Bruce Clay".
.....................................
© Jan Cisek 1999-2008 | Designing Success | Holistic Branding, Online Marketing, Web Usability, Logo Design
• Holistic branding
• Strategic brand naming
• Re-vitalising corporate identities and logos
• Personal branding
• Holistic environment design (feng shui)
• Logo design
• Branding cities and regions
• Logo assessment
• Aroma branding
"In the beginning was the Word, and the Word was with God, and the Word was God" John 1:1