JAN CISEK is a multidisciplinary brand designer, strategist and trainer. He is also an expert in preconscious processing, holistic environment design, environmental semiotics/symbolism (MSc in Environmental Psychology), subliminal priming, online marketing, web usability, SEO (search engine optimisation), PPC campaigns, logo design, branding cities and regions (global branding).
Jan also works with a specialised team of high-level, innovative professionals and experts (Strategic Linking Analysts, PR, Business Psychologists, Human Due Dilligence Consultants, Reseach Marketing and Viral Marketing Specialists, Copywriters) to position your brand ahead of its competition and in the best possible light. He lives in London and works internationally.
My branding philosophy
Designing success in any business or life endeavour requires a multidisciplinary perspective and approach.
Many business people – like most laypeople – don’t understand branding, and think that it’s simply a matter of designing a new logo for their company and possibly a tagline to go underneath it, often failing to distinguish between branding and marketing.
A strong brand is a construct and has to do with every aspect of a company’s relationship with its customers. The primary function of branding is to facilitate the client’s decision making by reducing anxiety and doubt and enhancing the trustworthiness of the brand. Most organizations know that keeping the long-term trust and loyalty of the customer is central to their success. And as the example of Arthur Andersen demonstrates, customer loyalty can disappear in an instant. Brands have become so important because they are so good at helping to create efficient and expedient exchange.
Branding is perceptual management that works with such virtual aspects like values, associations, percepts, beliefs and metaphors. It’s a promise. If marketing is the body of an organization then branding is its mind. Taking branding further, it is the territory and the mindspace because branding includes marketing.
So why brand? Because branding transforms businesses. And some of the key benefits of branding are higher levels of creativity; better communication and teamwork; improved efficiency, effectiveness and raised morale; prominence in the marketplace; higher motivation and of course increased profits.
Corporate clients Sony, SonyEricsson, BMG, Premier Inn, Do It All, Cable & Wireless, Friends Provident, Croner CCH Publications, Columbia Records, Arista Records, SuperExpress, Radio Zet
Celebrities Shakira & Michael Caine, the late Princess Diana, Kiki Dee, Julia Stephenson, Alidad, Andrea Ustinov, Anna Pasternak, superstar DJ and record producer Paul Oakenfold
How I work?
My approach is holistic, systemic and practical. I/we analize and understand a problem, break it into small pieces, then solve each of these challenges to reintegrate them back into a system. I subscribe to Albert Einstein’s problem solving strategy: “If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it.”
You’ll be asked to fill in a branding questionnaire to elicit your business and brand’s needs to form a criteria for the work.
Contact Jan: firstname.lastname@example.org Mobile +44 7956 288574
Comments or questions are welcome.