JAN CISEK - MULTIDISCIPLINARY BRAND DESIGNER AND STRATEGIST specialises in holistic branding, personal branding, online marketing, search engine optimisation (SEO), web visibility, pay per click (PPC) campaigns, brand naming and verbal identity, logo design, multidisciplinary product design, branding cities and regions. He works globally and locally in London, UK where he is based. Read more about Jan Cisek

Designing success in any business or life endevour requires multidisciplinary perspective and approach. Designing successful brands is our reson d'etre.

“Branding is the most important aspect of business. Whether the business is a bank or a toy shop, it is the brand itself that will dictate whether it succeeds or fails. Brand success equals business success.” Matt Haig, Brand Royalty

Many businessmen – like most laypeople – don’t understand what branding is, and think that it’s simply a matter of designing a new logo for their company and possibly a buyline to go underneath it, often barely distinguishing between branding and marketing.

A strong brand is a construct and has to do with every aspect of a company's relationship with its customers. The primary function of branding is to makes our decision making easier and safer by reducing anxiety and doubt and enhancing the trustworthiness of the brand. Most organizations know that keeping the long-term trust and loyalty of the customer is central to their success. And as the example of Arthur Andersen demonstrates customer loyalty can disappear in an instant. Brands have become so important because they are so good at helping to create efficient and expedient exchange.

Branding is perceptual management that works with such virtual aspects like values, associations, percepts, beliefs and metaphors. It’s a promise. If marketing is the body of an organization then branding is its mind. Taking branding further it is the territory and the mindspace because branding includes marketing.

So why brand? Because branding transforms businesses. And some of the key benefits of branding are higher levels of creativity; better communication and teamwork ; improved efficiency, effectiveness and raised morale; prominence in the marketplace; higher motivation and of course increased profits.

Designing a new company name (domain name / url) is an art and science. Future growth and the direction of the company, big or small, must be taken into account when designing a new brand name. It must encompass all aspects of the business. A fresh strong name opens out the business and puts it on a good growth footing. Is your brand name strong or weak? (Brand Name CHECK LIST) A name change can have an extremely positive effect of a company as it forces the management to reassess and rejuvenate its values and business proposition. There is a lot of power in a company name so it is important to get it right the first time. Read more on Strategic Naming Process



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© Jan Cisek 1999-2008 | Designing Success | Holistic Branding, Online Marketing, Web Usability, Logo Design

JAN CISEK's BRANDING SERVICES
• Holistic branding
• Re-vitalising corporate identities and logos
• Personal branding
• Mobile & Digital Marketing
• Holistic environment design (feng shui)
• Web design and construction
• SEO (search engine optimization)
• Online marketing
• Web visibility
• PPC campaigns
• Web usability
• Logo design and assessment
• Multidisciplinary design
• Branding cities and regions
• Domain names asset mangement
• Strategic brand naming services
• Favicon design
• Local Online Marketing (Vertical Search)
 

DESIGN SUCCESS